What are Backlinks?
A backlink is a link where one website is linked to another with an anchor text. This is one of the important thing followed by most of the SEO consultants to boost the ranks of the website. There are 200+ factors that determine the ranking, but only a few factors like titles, headings, URLs, images, and links are publicly known.
There are many algorithm updates given by Google regularly with many changes in the search ranking factors, but still backlinks remain as one of the core ranking factor. That’s why backlinks act as the backbone for any website to increase traffic.
How do backlinks help to boost ranking?
Backlinks are the links which is attained naturally when someone links to your content from their website. But normally most people do guest blogging to build links and improve their ranks.
In other words, if a blogger or business owner is looking to rank his content, the first step is On-Page SEO optimization, and then comes the backlinks. The links will be tried to be attained from the highly authorized websites and the websites that are ranked at the top positions.
But not all the backlinks will be helpful to increase traffic, backlinks initimate the search engines that the content is precious and strong enough to rank at the top position. You can attain backlinks from websites like Forbes and Wikipedia, only if your content has the exact and right solution for the searches.
There is a myth known by many SEO consultants and beginners that a website that contains more backlinks can be ranked easily. It’s not true, a single link from UK Business Magazine, Forbes, Wikipedia, and premium websites is more powerful than thousands of links from many other small websites.
This is because Google Bot will trust highly authorized websites more than any other small websites and a single link from those websites will initimate the search engine that your content is valuable compared to other websites. This helps the website to rank fast in the top position.
It depends on the value and strength of your content according to the search. Try to optimize your content to satisfy Google algorithms and attract highly authorized websites with valuable content.
Finally, the backlinks are directly related to the ranking and traffic growth of a website, you can screen this when you audit your website using any tool like Ahrefs. Content and backlinks are the two main factors that help to increase traffic to a website.
So, make sure the backlinks in your website are good enough and they are from highly authorized sites.